Designing for Scale · Growth Without Guesswork Series Diagnose & Set the Foundation - Article 1 · By Colleen Liebson WHEN GROWTH SHOWS UP, IT'S NOT ABOUT WHETHER IT ARRIVES; IT'S ABOUT WHETHER YOUR BUSINESS IS READY TO CATCH AND SUSTAIN IT. Growth isn't about doing more of the same. It's operating differently-faster, with higher stakes. In "Field of Dreams ,” Ray Kinsella tells Terence Mann, “Then one day, his dreams came looking for him.” That moment captures the magic—and